Google Ads MCP Server for Claude, ChatGPT & Codex

AdsCove Product & Engineering · Last verified July 29, 2026

Reports, search terms, negatives, Search drafts

Direct answer

AdsCove is a hosted Google Ads MCP server for reporting and controlled operations. Connect your customer account in the browser, add one remote endpoint to the AI client, verify the customer ID, then analyze performance, search terms, keywords, conversions, or targeting before preparing an approval-gated campaign or account change.

What Google Ads MCP means

A Google Ads MCP server lets an AI client call Google Ads tools instead of relying on screenshots or exports. Google's official open-source project is a strong query-focused option for teams that want to run their own server. AdsCove is the hosted, opinionated option for campaign workflows and cross-platform ecommerce context.

Google Ads MCP: is there one, and how do you connect it?

Yes—there are two real ways to give an AI client a Google Ads MCP (sometimes still searched as an AdWords MCP). You can run Google's official open-source Google Ads MCP server yourself, or connect a hosted server such as AdsCove that operates the platform integration for you.

With AdsCove you authorize Google Ads in the browser (MCC supported), point Claude, ChatGPT, Codex, Cursor, or another remote-MCP client at https://adscove.com/api/mcp, and confirm the customer ID before any analysis. Reads run directly; campaign drafts, negatives, budgets, bids, and status changes return a pending action that runs only after you approve it.

Connect the Google Ads customer account (or MCC) you actually operate in the AdsCove console with Google OAuth.
Add https://adscove.com/api/mcp to your AI client and sign in with OAuth, or use an AdsCove API key where OAuth is not supported.
Call list_connections to confirm the right customer ID, then start with a read-only performance or search-term report.
Let the AI propose negatives, budget changes, or a paused Search draft; each protected write waits for your explicit approval.

AdSense and Google Ad Manager are separate publisher products, not Google Ads advertiser accounts, and AdsCove does not connect them. Weighing self-hosting instead? Compare Google's official Google Ads MCP with AdsCove first. Read the comparison

How to connect

Connect Google Ads in the AdsCove console, select the customer account, then add https://adscove.com/api/mcp to your AI client. AdsCove operates the platform integration, so merchants do not install Python or supply a developer token to the AI client.

https://adscove.com/api/mcp

Why use AdsCove

Hosted remote endpoint with browser-based Google account authorization
Performance, search-term, keyword, forecast, conversion, and targeting evidence
Verified paused Search campaign drafts
Full linked Merchant inventory and paused Standard Shopping campaigns
Google-validated paused basic non-retail PMax and Display drafts
Approval-gated negatives, assets, budgets, bids, and status changes
Optional Shopify revenue and Meta Ads context in the same conversation

Compatible AI clients

ClaudeChatGPTCodexCursorGemini CLIWindsurfAny remote MCP client

Setup and comparison guides

Google Ads MCP setup guide Official Google Ads MCP vs AdsCove

Core guarantees

OAuth authorizes your own customer accounts, MCC supported
Unified GAQL queries with fixed field definitions
Search drafts created atomically — all or nothing
Negatives, budget, and status changes all need confirmation

Available tools (151)

73 read (execute directly) · 78 write (need approval). Full parameters in Tools Reference.

google_list_accessible_customersgoogle_searchgoogle_get_resource_metadatagoogle_list_campaignsgoogle_list_ad_groupsgoogle_fetch_performancegoogle_get_ad_performancegoogle_analyze_wasted_spendgoogle_search_terms_reportgoogle_analyze_search_termsgoogle_explain_performance_anomalygoogle_optimize_budget_allocationgoogle_keyword_ideasgoogle_research_keywordsgoogle_keyword_researchgoogle_keyword_historical_metricsgoogle_forecast_keywordsgoogle_plan_keyword_campaigngoogle_suggest_ad_contentgoogle_get_ad_creativegoogle_discover_existing_assetsgoogle_validate_and_prepare_assetsgoogle_list_conversion_actionsgoogle_get_conversion_tracking_configgoogle_get_conversion_action_performancegoogle_get_change_historygoogle_get_shared_budgetsgoogle_get_product_performancegoogle_get_merchant_product_inventorygoogle_get_landing_page_performancegoogle_list_brand_listsgoogle_suggest_brandsgoogle_get_campaign_targetinggoogle_build_search_plangoogle_build_display_plangoogle_create_search_draftgoogle_create_standard_shopping_draftgoogle_create_pmax_asset_plangoogle_create_pmax_draftgoogle_upload_youtube_videogoogle_get_youtube_video_upload_statusgoogle_create_demand_gen_draftgoogle_create_demand_gen_image_campaigngoogle_update_ad_group_target_cpagoogle_update_demand_gen_ad_videosgoogle_get_ad_policy_statusgoogle_create_display_draftgoogle_list_campaign_extensionsgoogle_add_sitelinksgoogle_remove_sitelinksgoogle_add_callout_extensionsgoogle_remove_calloutsgoogle_add_structured_snippetsgoogle_remove_structured_snippetsgoogle_add_search_campaign_imagegoogle_apply_negative_keywordsgoogle_update_bid_strategygoogle_update_budget_or_bidgoogle_update_statusgoogle_launch_campaigngoogle_update_ad_group_statusgoogle_create_ad_groupgoogle_add_keywordsgoogle_update_keywordgoogle_remove_keywordsgoogle_update_keyword_statusgoogle_create_rsagoogle_update_rsagoogle_update_ad_statusgoogle_apply_pmax_brand_exclusiongoogle_create_pmax_brand_exclusiongoogle_list_asset_groupsgoogle_get_pmax_listing_groupsgoogle_update_asset_groupgoogle_update_url_expansiongoogle_update_pmax_listing_groupgoogle_exclude_pmax_productsgoogle_get_shopping_listing_groupsgoogle_update_shopping_listing_groupgoogle_exclude_shopping_productsgoogle_update_asset_group_assetsgoogle_search_geo_targetsgoogle_get_placement_performancegoogle_list_negative_keyword_listsgoogle_update_campaign_targetinggoogle_update_device_bid_adjustmentsgoogle_exclude_placementsgoogle_create_negative_keyword_listgoogle_apply_negative_keyword_listgoogle_update_conversion_actiongoogle_update_conversion_goalgoogle_update_tracking_urlsget_ad_performanceanalyze_wasted_spendanalyze_search_termsexplain_performance_anomalyoptimize_budget_allocationresearch_keywordskeyword_researchkeyword_historical_metricsforecast_keywordsplan_keyword_campaignsuggest_ad_contentget_ad_creativediscover_existing_assetsvalidate_and_prepare_assetscreate_search_campaigncreate_pmax_campaignupdate_campaign_budgetpause_campaignresume_campaignpause_ad_groupresume_ad_groupadd_negative_keywordsupdate_bid_strategyadd_sitelinksremove_sitelinksadd_callout_extensionsremove_calloutsadd_structured_snippetsremove_structured_snippetslist_campaign_extensionsadd_search_campaign_imageget_campaign_targetinglist_conversion_actionsget_conversion_action_performancelist_asset_groupsget_pmax_listing_groupsupdate_asset_groupupdate_url_expansionupdate_pmax_listing_groupexclude_pmax_productsget_shopping_listing_groupsupdate_shopping_listing_groupexclude_shopping_productsupdate_asset_group_assetssearch_geo_targetsget_placement_performancelist_negative_keyword_listsupdate_campaign_targetingupdate_device_bid_adjustmentsexclude_placementscreate_negative_keyword_listapply_negative_keyword_listupdate_conversion_actionupdate_conversion_goalupdate_tracking_urlslist_search_console_propertiesquery_search_console_performanceinspect_search_console_urlslist_search_console_sitemaps

Frequently asked questions

Is there an official Google Ads MCP server?

Yes. Google publishes an official open-source server and integration guide. AdsCove is a separate hosted service with opinionated campaign and approval workflows.

Is an AdWords, AdSense, or Ad Manager MCP the same as a Google Ads MCP?

AdWords is the former name of Google Ads, so an AdWords MCP means the same advertiser-account connection. AdSense and Google Ad Manager are publisher monetization products; AdsCove's Google tools cover Google Ads advertiser accounts and linked Merchant Center inventory, not AdSense or Ad Manager.

Does Google Ads MCP work with Claude?

Yes. Compatible Claude clients can use MCP servers. AdsCove provides a remote endpoint and OAuth for clients that support remote-MCP authorization.

Do AdsCove users need a Google Ads developer token?

No developer token is entered into the AI client. AdsCove operates its platform integration; the merchant authorizes an accessible Google Ads account in the browser.

Can AdsCove create Google campaigns?

Yes. AdsCove creates paused Search and Standard Shopping campaigns plus Google-validated basic non-retail PMax and Display drafts. Standard Shopping includes linked Merchant inventory, country/location targeting, bidding, exact product filters, approval, and readback. Creation returns a pending execution for review and approval.

Connect Google Ads free